Client: Born Primitive
Project: BP // LEGEAR

Born Primitive is an American patriot owned and operated fitness apparel brand who is uncompromising on quality, comfort and functionality. Recently launching in the Australian market, we worked to create a launch video and marketing visuals in partnership with their exclusive Australian retailer, Legear.

Their namesake is derived from the idea that we all possess an innate, savage-like instinct. Proudly supporting active-duty military personnel and their families, Born Primitive is an apparel brand for the driven; crossfitters, olympians, gym enthusiasts and those who defy the obstacles in their path.